Distribution Control

From Youtube – Every media mogul and content baron started somewhere. Today, the new generation of entrepreneurs is starting in multiple places at once. Three years ago, producers might have been developing an app, a web series, a motion picture or a comic book; today, they are most likely developing all four, simultaneously.

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The Distribution Holy Grail

humble_holy_grailThe holy grail.. purported to have been filled with the wine of Yeshua’s last sup with His beloved Jewish friends (yes, Luke was Jewish by conversion).

Ah, the wine of a well told story – and contained and delivered by that cup – most likely humble in appearance, but delivering the precious fruit of the vine during a most sacred time of gathering, remembrance and vision.

Pesach – wherein the Passover Lamb Himself poured out life and love for another – for us!

Kinda like what happens in a movie theater, huh?

Our wine is our story.. and our cup is the way we share that story.

Today I was completely blown away by a story of selling stories!


Tommy Kendrick, an Austin, Texas-based actor, podcaster and filmmaker, has recently interviewed Linda Nelson of Indie Rights, a nelsonmadisonfilms.com co-op.

I want to highly recommend this podcast as REQUIRED READING this weekend for all MMASFY men and women. Take notes, bookmark,  subscribe and INGEST!

The chalice that holds your life-affecting stories is almost as important as the stories themselves. Tommy’s article… is your holy grail. Let your stories about Yeshua’s glory and grace be heard and seen.

Otherwise, what good are they?

– – –

tomchafferTom Chaffer, founded MMASFY, the Movie Makers and Shakers for Yeshua, in 2005 as a result of watching the Passion of the Christ for the first time. Join the MMASFY. Be a storyteller who wants Yeshua to be known and heard.

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Film Architect

I sang a little during school. And at one of two high points in my school career, I travelled Europe with “The Messengers”, a gospel group our of the US military base in Ramstein, Germany. The choir director, Joyce Brannon, was easily one of the brightest, most profound teachers of any discipline I’ve been blessed to have encountered in all my life.

Although it was over 35 years ago, I remember her unique method of teaching sight-reading with numbers instead of “Do-Re-Me” or color coding the piano keys. I remember Joyce’s joy. Persistent, and amazing joy. And she wasn’t a pushover, either. She could mete out discipline with the best of them! Her classes were so stinkin’ fun – with the promise of those who excelled traveling with her to the varied countries of what is now the European Union.

MMASFY founder, Tom Chaffer, just back from Europe.
MMASFY founder, Tom Chaffer in 1981, just back from Europe.

One bus ride we did not want to miss in those days was The Messengers European Tour! Imagine, singing in the Sistine Chapel or in the haunting, mountain-top castles of Germany or the near-ancient churches of England where the reformation took place… and, of course, being on board that rolling party in between was half of the fun!

One thing that strikes me as I recall the architecture of old Europe – before cell phones and the internet – still disconnected and distinct in its many ethnicities, languages and cultures – was the beauty of the nature.

The heavily treed forests, with their pine-needle walkways and broken sunlight filtering through the mild summer day…

The cobble-stoned roads echoing the bleating of sheep and cows in the fields…

The red-soaked cherry tree I frequented, nesting in its branches to partake in its fresh cherry wine…

And my own life amidst friends… if it wasn’t my singing friends, it was my fellow skateboarders. In 1978-9, we were fully engaged at the beginning of this 3rd and final world-wide x-wave, building half-pipes and “shredding new terrain” (our motto).

How we rooted ourselves in our surroundings, our friendships and passions in those three short years, in spite of our shared transient military lifestyles. And those night-time rides through the base still affect my thinking today – like bricks laid in a foundation – an architecture of bliss – preparing me for the inclement weather ahead in life.

Whether you’ve lived your life in one town (as I have now, thankfully, for the past 15 years) or you’ve traveled all your life like the upcoming Christian singer-songwriter sensation, Jonathan Thulin, who, born in Sweden, began traveling at the ripe old age of 1, your life is being formed and fashioned out of your experiences for an eternal display.

Yeshua, was a traveler. Moving from ancient Israel to Egypt and back at a young age. He was surely formed and strengthened by his experiences abroad as the Father of all creation whispered and directed the boy in His divine humanity.

I find myself deeply identifying with this song by Jonathan in this season of blood moons, Architecture. Read some of the lyrics below and consider grabbing this ridiculously loopable track for your dream-time collection.

You are also being built by the Architect of souls into a mountain-top wonder. Let your movies reflect that grace.

– – –

Tom Chaffer, founded MMASFY, the Movie Makers and Shakers for Yeshua, in 2005 as a result of watching the Passion of the Christ for the first time.

There are million trees blowin in the wind
Witnesses of lives already lived

So here I stand on what You build
and the walls will never ever ever come down

You build me up like a city of gold
the battles rage but I’m standing tall

You build my heart like an empire
the wind and rain can’t stop this fire

If only I could see it from your perspective
The beauty and the grace of your architecture

Here I stand on what You build
You are surrounding me.

Your architecture.

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Happy – 24 Hour Worship TV

George Washington – City of New York, October 3, 1789

To promote the knowledge and practice of true religion and virtue, and the encrease of science…

…humbly offering our prayers and supplications to the great Lord and Ruler of Nations and beseech him to pardon our national and other transgressions…

Thanksgiving Proclamation
by President George Washington
City of New York, October 3, 1789

Whereas it is the duty of all Nations to acknowledge the providence of Almighty God, to obey his will, to be grateful for his benefits, and humbly to implore his protection and favor, and Whereas both Houses of Congress have by their joint Committee requested me “to recommend to the People of the United States a day of public thanksgiving and prayer to be observed by acknowledging with grateful hearts the many signal favors of Almighty God, especially by affording them an opportunity peaceably to establish a form of government for their safety and happiness.”

Now therefore I do recommend and assign Thursday the 26th day of November next to be devoted by the People of these States to the service of that great and glorious Being, who is the beneficent Author of all the good that was, that is, or that will be. That we may then all unite in rendering unto him our sincere and humble thanks, for his kind care and protection of the People of this country previous to their becoming a Nation, for the signal and manifold mercies, and the favorable interpositions of his providence, which we experienced in the course and conclusion of the late war, for the great degree of tranquility, union, and plenty, which we have since enjoyed, for the peaceable and rational manner in which we have been enabled to establish constitutions of government for our safety and happiness, and particularly the national One now lately instituted, for the civil and religious liberty with which we are blessed, and the means we have of acquiring and diffusing useful knowledge and in general for all the great and various favors which he hath been pleased to confer upon us.

And also that we may then unite in most humbly offering our prayers and supplications to the great Lord and Ruler of Nations and beseech him to pardon our national and other transgressions, to enable us all, whether in public or private stations, to perform our several and relative duties properly and punctually, to render our national government a blessing to all the People, by constantly being a government of wise, just and constitutional laws, discreetly and faithfully executed and obeyed, to protect and guide all Sovereigns and Nations (especially such as have shown kindness unto us) and to bless them with good government, peace, and concord. To promote the knowledge and practice of true religion and virtue, and the encrease of science among them and Us, and generally to grant unto all Mankind such a degree of temporal prosperity as he alone knows to be best.

– – –

And for what? For love. May the joy and celebration of this country trend towards worship of the one true God, Most High YHWH.

This year a song was released in the form of a 24 hour video. The entire video posted here – http://24hoursofhappy.com/

Tom Chaffer, founded MMASFY, the Movie Makers and Shakers for Yeshua, in 2005 as a result of watching the Passion of the Christ for the first time.

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Adobe Adds Cinema 4D For Free!

Sort of free… but Adobe really upped the ante with this addition to After Effects CC. Have a look at the built-in 3D functionality of Cinema 4D Lite! Imagine what can be done with 40 bucks a month (which gets you ALL of the Adobe software – Photoshop, Premiere, After Effects, etc. etc. and a ton of fonts to boot!)!

What is CINEMA 4D Lite?

View this entire Up and Running with CINEMA 4D Lite for After Effects course and more in the lynda.com library.


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Digital Bolex: A Color-Rich 4:4:4 Kodak 2k Sensor

You may recall the Swiss company named Bolex that took the indy film world by storm and has been a go-to brand for over 50 years.

Well, the brand has teamed up with a quirky couple in Los Angeles who’re bound and determined to give the world an inexpensive but powerful digital cinema camera.

Behold the Digital Bolex!


They’re using an interesting Kodak CCD, 12.85 mm (H) by 9.64 mm (V) mm (Super16-ish in size) sensor sports a pixel size of 5.5 micron (compared to the 4.3 micron size of many DSLRs). And, unlike CMOS, it has no rolling shutter! That’s the horrible jello effect you get on your iphone when you swish pan or otherwise jiggle it during filming.

PDF of the specs here!

So it’s a 2k cam – 2048×1152 is not the big, fancy 4k… which is monstrously bigger than HD. 2k is slightly bigger than it’s nearest kin, 1080…


BUT the beauty part of this camera is it’s all about COLOR!

And, think about Betamax and VHS. It’s still a gamble for the industry to jump to 4k so shortly after re-tooling the world for HD.. will the public ever ask for more than 2k/HD?

CommentLuv it up! Let me know what you think about this baby!

I, for one, am excited!

More info:
https://vimeo.com/39242704 (pass: bolex)

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I know what I saw!

Love, love, love this video by PasNeos, one of my favorite bands of all time and the video shot by Micah BlosserDigital Storyteller. Really well done live band piece of a song that simply rocks tectonic plates.

Joseph (Imhotep) was the dreamer.. YHWH spoke to him in dreams and he listened intently. The other dreamer, Elihu the son of Barachel, spoke in detail about how YHWH might interrupt our lives with a dream:

For God speaks once, yes twice, though man pays no attention. In a dream, in a vision of the night, when deep sleep falls on men, in slumbering on the bed; then he opens the ears of men, and seals their instruction, that he may withdraw man from his purpose, and hide pride from man. He keeps back his soul from the pit, and his life from perishing by the sword. He is chastened also with pain on his bed, with continual strife in his bones; So that his life abhors bread, and his soul dainty food.

“I know what I saw..”

Do you know what YOU saw?

Joseph from Micah Blosser on Vimeo.

This is a song entitled Joseph by Pas Neos.

pasneos_by_Micah Blosser-Digital Storytelling2

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Distribution 101

This is from the Tribeca blog:

1st – download this PDF! -> Distribution101_CHECKLIST

Distribution 101:

(via Tribeca / TimeWarner)

Lists, Documents and Other Essentials From Our Panel

Thanks to everyone who was able to come out to our November 17th Distribution 101 Panel. Below are documents, lists and other hopefully helpful information related to the content delivery process.

~ List of Distribution Essentials ~

There are certain obvious materials that are essential to releasing your film, and other not-so-obvious materials that may earn you gold stars and make your film much more attractive to potential distributors.


Feature film on HDCam or digital file

  • Original aspect ratio
  • Native frame rate
  • Bonus points: 5.1 mix


  • Bonus points: Additional versions: Clean output (no titles), DME separated

Key art/Poster art

  • 300 dpi
  • Bonus points: separated art layers

Audio output:

  • Channel 1: 5.1 track: Left
  • Channel 2: 5.1 track: Right
  • Channel 3: 5.1 track: Center
  • Channel 4: 5.1 track: Lfe
  • Channel 5: 5.1 track: Left Surround
  • Channel 6: 5.1 track: Right Surround
  • Channels 7+8: Full Mix Stereo L&R
  • Channels 9+10: M&E Stereo L&R

Special note on audio channels: At the very least, you’ll be expected to deliver a Stereo mix, as well as DME separate channels. Preparing the audio configuration properly can go a long way to getting around complications on promotional materials and music licensing. Plan your audio mappings in your sequence accordingly so it will be easier to output separate DME tracks, which can go a long way to enabling clips to be used promotionally without out-of-context music licenses.

Gold Stars:

  • 4×3 pan and scan – does provide additional flexibility for certain outlets, although most now will accept the film letterboxed within a 4×3 frame
  • Audio Commentary – standard for DVD release, easy enough to do on your own
  • Closed captions & Subtitles – not unusual if CC not delivered with the film, but English subtitles may better your odds with distributors if the original language is non-English
  • On set photography and behind the scenes footage/outtakes/deleted scenes
  • Social media outlets & web presence (built-in marketing platforms and hooks)
  • Pre-organized binder of all
    • clearances,
    • releases and
    • music licensing information

Mental Checklist/Timeline


  • Check into grants and film finishing funds
  • Start building and leveraging your own social media tools to start building an audience
  • Think creatively about other parts of the process of making the film that might be useful
    a) Casting tapes?
    b) Story boards?
    c) Notes on napkins?
  • Get all talent agreements in place


  • Shoot behind the scenes footage and interviews, arrange on-set photography
  • Post short clips or pictures for social media as the film progresses
  • Hold onto other clips and material for later promotion and Electronic Press Kit (EPK) construction


  • Set up your project for ease of output for audio channels during assembly of feature and trailer
    a) Narration
    b) DME
    c) Music
  • Save and organize for future use:
    a) Outtakes/deleted scenes
    b) Alternative Endings
  • Confirm all legal materials are in progress or finalized before you finish the edit
    a) All talent agreements (promotion & appearances, approval, likeness and image grants)
    b) Music cue sheet (with prioritized notes about out-of-content usage)


  • Press and Marketing Handout Preparation
    a) Press clippings
    b) Premiere footage
    c) Trailer
    d) EPK
    e) Promotional Clips
    f) Continued social media presence
  • DVD Extras Creation audio commentary
    a) Interview footage
    b) Casting tapes/story boards/notes on napkins
    c) Audio Commentaries
  • Distribution Preparation
    a) Transcript
    b) Closed captioning

Delivery Folder Structure

  • Archival Clip Licenses
  • Cast and Crew Restrictions
  • Certificate of Authorship ?
  • Certificate of Origin ?
  • Chain of Title ?
  • Credit Items
  • E&O
  • Literary Materials
  • MPAA Documentation ?
  • Music
  • Other Agreements
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Spiraling Repentance (Teshuvah)

May our films and media projects all assault the 2nd heavens where Satan controls airwaves (Eph. 2:2) and bring down the lofty thoughts and imaginations that raise themselves up against the knowledge of YHWH in the heavenly places until…

Until obedience to Yeshua is complete. 2nd Corinthians 10:3-5

Spiraling back to Him every moment. Turning again .. and again .. as we will always be week in the flesh .. but willing in the spirit.

Acts 3:17-21 “Teshuvah (repent, change your mind, turn), then, and turn to God, so that your sins may be wiped out and that times of refreshing may come from YHWH.”


Andy Hunter – Spiral Lyrics
Artist: Andy Hunter
Album: Glow (EP)
Listen while you read!

[Featuring: Beth Bullock]

My life, been changing, moving forward over time
Getting closer to the bottom of my climb

If I use what I have found
Then even if I fall
I’ll jump up from the ground

So I’ll be changing, moving upwards every time
Never ending like this spiral, inside me

If I use what I have found
Then even if I fall
I’ll jump from the ground

So I’ll step forward for the fight
I will win or I will learn
Keep on spinning until I get it right
Always growing as I turn

There is a turning point for everyone to find
You need to let go to see gravity defied
And then use what you have found
So even if you fall
You’ll jump up from the ground

So I’ll step forward for the fight
I will win or I will learn
Keep on spinning until I get it right
Always growing as I turn

Suddenly it’s clear
Spiral motions here in Christ
Destinations growing near
A process as endless as time

So I’ll step forward for the fight
I will win or I will learn
Keep on spinning until I get it right
Always growing as I turn


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NAB Grabs 2013 – Episode 2 – Red Giant – BulletProof for Meta

My boy asks me (ever so innocently).. “Is NAB a Christian organization?” And, indeed, NAB likely contains many Christians at work, but no, NAB itself is not – as you may have noticed with Episode 1 featuring the famous atheist, Penn Teller. So, viewer aware!

NAB-ShowHere’s another gig from the NABShow – “Red Giant – BulletProof” Meta Data love (for people who don’t own Adobe Creative Cloud – which includes Prelude for injesting, logging and commenting on Meta.)
NAB Streaming Live from 9 a.m. – 6 p.m. PT, April 8 – 11 at NabShow.com
Sources for the latest and greatest from the NABShowroom floor:
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